board-trac - the action sports girl 

The 6-year trend report reflects Board-Trac data collected from 1999 - 2004 utilizing its skateboarding, snowboarding and Waveriding surveys. The sampling was drawn from various action sports web sites. The surveys were approximately 15 minutes in length, each containing over 60 questions per survey. The report looks at the trends in girls' participation in the three action sports - skateboarding, surfing and snowboarding, influences on purchasing decisions, buying habits and general lifestyles. The report segments by age, and frequency of participation, as well as quantity of hardgoods and softgoods owned and purchased. In addition to participation trends, overall market size by sales and units are discussed.
Approximately 150 pages.

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