new! - TWO ASR SEPTEMBER 2007 SEMINARS: WHO HAS YOUR MONEY? &
THE VALUE OF YOUR CUSTOMER

Buy one of these Seminars for $125.00 or Save on both for $235.00 and download them instantly!
(see below)

• Teen Spending
• Where Teens Shop
• How much they spend on themselves and how much their parents spend on them plus projections of future spending by teens. ? What Surfers and Skateboarders Spend
• Where They Shop
• How Often They Shop

The focus of this presentation is charts potential customers … whether they surf, skateboarder or are influenced by board sports. It begins with a view of teen, surfer and skateboarder spending profiles along with the influence of board sports on 10 to 24 year olds in the U.S. The spending profiles are also included in Who has your money? – presented at ASR in September of 2007.

Using a southern California retail address as an example, Board-Trac charts the trading area’s competitive shops, potential customers by age segment, surf and skateboarding participation and those who are influenced by surfers and skateboarders. The charts, based on spending data for one year and over 10 to 12 years along with this unique service offered by Board-Trac, demonstrate the value of surfers, skateboarders and those who are influenced by board sports and the brands they represent all quantified by spending potential.

This information and knowing that this type of service is available from Board-Trac is invaluable for retailers and manufacturers who want to optimize consumer spending over time and grow their respective businesses.

 * Purchase this report now and download it instantly!

BOTH ASR SEPTEMBER 2007 SEMINARS:
WHO HAS YOUR MONEY? &
THE VALUE OF YOUR CUSTOMER *

 * Purchase these reports now and download them instantly!

This two-part seminar was presented at the January 2007 ASR Show in San Diego, California. These two-day, hour-long presentations with over 70 ‘content’ slides include forms and guides for planning; a review of the market size; U.S. population of the targeted 10-20 year-old demographic; population of skateboarders, snowboarders and surfers along with profiles and top line purchasing behaviors. Day One also includes guides for sales analysis, competitive analysis and SWOT analysis.

The second section of the two-part presentation includes a detailed guide to knowing the consumer, who they are, where and how they spend their money. Charts on spending reflect where skateboarders shop with comparisons of 2002 to 2006 plus amount spent by surfers on specific softgoods with gender as well as 2004 to 2006 spending comparisons. Charts showing detailed data on age segmentation of surfers and skateboarders plus populations by region of the country are included. Flow charts for ‘marketing program overview’ and ‘marketing communications development strategy’ are included at the end of the Day Two presentation.
 * Purchase this report now and download it instantly!

If you could use one word to describe the action sports industry, it would be active. Participation levels are growing at an incredible pace. More and more competitors are entering this lucrative market segment that not only attracts those who do, but also those who wannabe like those who do. Brands are expanding their lines to compete in multiple segments and/or buying other brands as part of an expansion strategy. Companies from outside the core market see the other potential and are beginning to launch campaigns to attract discretionary income. Dot-com's have come and gone, yet B2B interactive software companies are poised to change the way traditional business is done in the future. Understanding the behavioral dynamics of both consumers and retailers is essential to the growth of your business.

This seminar reported on the results of its 1999, 2000 and 2001 research studies, as well as proprietary and secondary research to present an overview of the past, present and future of the action sports industry and how changes may effect overall brand marketing.

If you're expanding your geographic distribution and have isolated key retailers to target and those retailers only carry a few brands in your category. How will appeal to the retailer and stimulate interest in your brand?

You're revising your existing business plan and your banker/investor wants to understand the upside potential. Where do you get the information and how do you present it?

You're thinking about expanding your market segments from skateboarding into snow, or should it be surf? What segment offers you the biggest and best potential?

The active sports market is becoming more and more competitive with new brands from inside and outside the industry encroaching upon established core brands. Now, strategic decisions related to distribution and growth become increasingly important. The age-old core vs. mainstream distribution paradox prevails in decisions related to protecting your market share. Questions about how to determine which competitors are truly primary and which are secondary arise through this process flanked by the big overall question -- how do you grow your business in this competitive market?

This presentation includes the types of information needed for developing the plan including target market segments, size of market, opportunities within the various product segments, needs and wants among target consumers, brand loyalty, distribution, pricing, competition, SWOT analysis and other topics necessary for the development and implementation of a plan.