Board-Trac syndicated market research studies track the lifestyles and
purchasing habits of people who participate in or are influenced by board sports.
The annual skateboarder, snowboarder and waverider studies illustrate how
sports and leisure time activities influence spending habits on hardgoods,
apparel, footwear and accessories. Reflected in all Board-Trac studies are brand preferences, product ownership, influences, spending, shopping, sports
participation and leisure time activities. The studies also show brand rankings, year
to year comparisons and trend analysis.
