If you found your way here to Board-Trac, then you’re most likely looking for action sports research and insights or possibly even information on the youth market.   Well, you’ve come to the right place.

For the past decade, both endemic and non-endemic brands have come to Board-Trac to learn about the profiles of the action sports participant.  Their purchasing habits, lifestyles and behaviors.

Endemic Brands

Our customers range from some of the largest brands in the industry to those just starting out.  Whether they need to know what their competitors are doing or how to open up new distribution channels to how many decks or surfboards are being sold to build their business plans, Board-Trac has been their one-stop shop resource.

Our insights are also used by brands when building their marketing and communications plans as well.  Knowing where and how to efficiently reach participants, as well as those influenced by action sports are easily identified.

Besides knowing the participants, we also know your customers, the retailers.  On a quarterly basis, we work to understand what is impacting retailers’ businesses and what they are looking in order to compete.  In addition, we gain insights into their thinking when it comes to evaluating new brands, giving you the tools to help you grow your distribution.

Non-Endemic Brands

Over the years, the action sports industry has captured the interest of the world and the interest of non-endemic brands looking to see how they can become part of this exciting category.  Unlike the 90’s, many of the major brands are now publicly traded companies.  And, many of the top brands are owned by non-endemic companies, including the industry’s media and trade shows.  With over 17 million participants that skateboard, surf and snowboard and millions more that ride BMX, mountain bike or motocross, the action sports industry has become one the non-endemic world can’t seem to ignore.

Youth Market

While Board-Trac is known for its action sports insights and research, its roots are in youth-oriented research and founded on the collective experience of its co-founders. Conducting research for Pacific Sunwear throughout the 90's was a driving factor; however, the decades of involvement with brands provided the platform from which Board-Trac was launched. 

Yes, our emphasis has been on action sports; however, we have never lost sight of the fact that board sports participants are mainly today's youth.

Throughout the past twelve years, we have continued to ask questions regarding music, shopping habits, spending habits, online activity, social media usage, game ownership and the types of video games they like to play, magazines they read and others questions to provide our clients with the information they need to help them round out this audience.